Women around the world are making their mark in the workforce, in their careers, and all aspects of life in areas they were previously deemed unfit for. And even though her existence must be celebrated every day, we have International Women’s Day dedicated to all women to mark their contributions. Countries all over the world celebrate this day for observing the success of women and the part they play in economic, political, cultural, and social development. It is also the day acknowledged for making people aware of gender equality and women’s rights. 


Each year, there is a new theme to International Women’s Day. The theme in 2021 is #ChooseToChallenge. As a recruitment and staffing agency, and being a part of an industry that plays a role in workforce planning, we urge everyone to stand up and challenge gender bias and inequality in their workplace. We urge everyone to recognize the achievements and talents of women in an inclusive world.

Women, and men, from all over the world are sending in their #ChooseToChallenge images as instructed in the IWD website, posing with one hand up as a gesture of solidarity.


Team Building and Gender Equality


International Women’s Day has been created to reflect on the progress made, to celebrate the acts of determination and courage shown by ordinary women, and to call for change. At Prime, all recruiting practices are vetted for equality and equal opportunity placement. We work with inclusive clients who share the same vision.

It is important to note that International Women’s Day is not associated with a certain group, organization, or country. No one charity, government, NGO, media hub, women’s network, corporation, or academic institution is responsible for this day. It belongs to all the people all over the world, and we encourage you to play a part with us. It is high time that women got the same standing as men, not just at work, but in every aspect of life. Let’s hope that this International Women’s Day, everyone Chooses To Challenge.